Incentives in Diabetic Eye Assessment by Screening (IDEAS) trial: a three-armed randomised controlled trial of financial incentives

Judah, Gaby; Darzi, Ara; Vlaev, Ivo; Gunn, Laura; King, Derek; King, Dominic; Valabhji, Jonathan; Bishop, Lisa; Brown, Adrian; Duncan, Grant; Fogg, Anna; Harris, Gemma; Tyacke, Peter; Bicknell, Colin

doi:10.3310/hsdr05150

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In this trial, numbers attending diabetic eye screening were low and financial incentives did not increase attendance, but even appeared to reduce it.

Gaby Judah, Ara Darzi, Ivo Vlaev, Laura Gunn, Derek King, Dominic King, Jonathan Valabhji, Lisa Bishop, Adrian Brown, Grant Duncan, Anna Fogg, Gemma Harris, Peter Tyacke & Colin Bicknell.

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Gaby Judah ¹, Ara Darzi ¹, Ivo Vlaev ², Laura Gunn ³, Derek King ⁴, Dominic King ¹, Jonathan Valabhji ⁵, Lisa Bishop ⁶, Adrian Brown ⁷, Grant Duncan ⁶, Anna Fogg ⁶, Gemma Harris ⁷, Peter Tyacke ⁶, Colin Bicknell ^1,^*

¹ Department of Surgery and Cancer, Imperial College London, London, UK
² Warwick Business School, University of Warwick, Coventry, UK
³ Public Health Program, Stetson University, DeLand, FL, USA
⁴ Personal Social Services Research Unit, London School of Economics and Political Science, London, UK
⁵ Imperial College Healthcare NHS Trust, St Mary’s Hospital, London, UK
⁶ 1st Retinal Screen Ltd, Sandbach, UK
⁷ Public Health England, London, UK
^* Corresponding author Email: Colin.Bicknell@imperial.ac.uk

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