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Martin Marshall, Huw Davies, Vicky Ward, Justin Waring, Naomi J Fulop, Liz Mear, Breid O’Brien, Richard Parnell, Katherine Kirk, Benet Reid & Tricia Tooman.

Martin Marshall ^1,*, Huw Davies ², Vicky Ward ², Justin Waring ³, Naomi J Fulop ⁴, Liz Mear ⁵, Breid O’Brien ⁶, Richard Parnell ⁷, Katherine Kirk ³, Benet Reid ², Tricia Tooman ²

¹ Research Department of Primary Care and Population Health, Medical School, University College London, London, UK
² School of Management, University of St Andrews, St Andrews, UK
³ Health Services Management Centre, School of Social Policy, University of Birmingham, Birmingham, UK
⁴ Department of Applied Health Research, University College London, London, UK
⁵ Leeds Academic Health Partnership, University of Leeds, Leeds, UK
⁶ Health Innovation Network, London, UK
⁷ Independent patient and public involvement lead, Havant, UK
^* Corresponding author Email: martin.marshall@ucl.ac.uk

Declared competing interests of authors: Martin Marshall is the chairperson of the Royal College of General Practitioners. Naomi J Fulop co-led one of the embedded research initiatives that is described and analysed in Chapters 4 and 5. Liz Mear has been employed as the chief executive of the Innovation Agency (the Academic Health Science Network for the North West Coast) throughout the duration of the Embedded Project. Richard Parnell sat on the National Institute for Health Research (NIHR) Efficacy and Mechanism Evaluation (EME) funding committee and the NIHR EME strategy group (2016–20).